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Selecting the page title

  • The page title should include ONLY our main keywords. The least amount of words you can place in the title,the more weight Google will give to each of the keywords and the higher you will rank.
  • Do not write page titles that are longer than 70 characters (including spaces). It’s OK if you do, but it is pointless. 70 is the maximum number of characters Google will index and if your page title is longer it will appear truncated in the search results.
  • Never make your title words all upper case. Upper case TITLE tags look naff and spammy and Google et al do not think they are more important if you make them all caps. Title tags should be written using Tile Case.
  • Do not include stop words (and, the, a etc.) in the title. That just wastes space.
  • Take out all of the “ands” and replace them with a “|” character (this character is located on the keyboard directly above the “enter key”).

What about subpages?

It’s standard practice to place corporate names at the end of page titles, except on the home page. For example:

  • Correct: Product name – Company name
  • Incorrect: Company name – Product name

However, some brands, like Apple, reverse this. It’s probably best to follow the example above (and not Apple’s) because that way product names and and other more differentiating, unique, and specific keyword phrases are being placed as the first words in the title tag.