eCommerce & Conversions
eCommerce & Conversions
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Question 1 of 12
1. Question
Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?
Correct
A conversion can be a macro conversion or a micro conversion. A macro conversion is typically a completed purchase transaction. In contrast, a micro conversion is a completed activity, such as an email signup for your email newsletter or an account creation, that indicates that the user is moving towards a macro conversion.
Incorrect
A conversion can be a macro conversion or a micro conversion. A macro conversion is typically a completed purchase transaction. In contrast, a micro conversion is a completed activity, such as an email signup for your email newsletter or an account creation, that indicates that the user is moving towards a macro conversion.
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Question 2 of 12
2. Question
Which of the following represents a macro conversion for an ecommerce site?
Correct
A conversion can be a macro conversion or a micro conversion. A macro conversion is typically a completed purchase transaction. In contrast, a micro conversion is a completed activity, such as an email signup for your email newsletter or an account creation, that indicates that the user is moving towards a macro conversion.
Incorrect
A conversion can be a macro conversion or a micro conversion. A macro conversion is typically a completed purchase transaction. In contrast, a micro conversion is a completed activity, such as an email signup for your email newsletter or an account creation, that indicates that the user is moving towards a macro conversion.
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Question 3 of 12
3. Question
You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main “macro conversion” for your site?
Correct
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Question 4 of 12
4. Question
A macro conversion
Correct
Incorrect
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Question 5 of 12
5. Question
Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
Correct
According to Google, the ecommerce conversion rate is the percentage of visits that result in an ecommerce transaction. In our example, it is calculated like this: number of transactions / visits = 2/2 = 1 = 100%
Incorrect
According to Google, the ecommerce conversion rate is the percentage of visits that result in an ecommerce transaction. In our example, it is calculated like this: number of transactions / visits = 2/2 = 1 = 100%
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Question 6 of 12
6. Question
You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would me most useful?
Correct
Incorrect
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Question 7 of 12
7. Question
Which of the following is true of ROI?
Correct
According to Google, ROI is how much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs.
One way to estimate the ROI of your campaign is to take the revenue that resulted from your ads, subtract your overall costs, and then divide by your overall costs.
ROI = (Revenue – Cost of goods sold) / Cost of goods sold
Let’s say you have a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them on AdWords. Your total sales are $1200, and your AdWords costs are $200. Your ROI is ($1200-($600+$200))/($600+$200), or 50%.
Incorrect
According to Google, ROI is how much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs.
One way to estimate the ROI of your campaign is to take the revenue that resulted from your ads, subtract your overall costs, and then divide by your overall costs.
ROI = (Revenue – Cost of goods sold) / Cost of goods sold
Let’s say you have a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them on AdWords. Your total sales are $1200, and your AdWords costs are $200. Your ROI is ($1200-($600+$200))/($600+$200), or 50%.
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Question 8 of 12
8. Question
To calculate ROI correctly, Google Analytics needs (select all that apply)
Correct
According to Google, ROI is how much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs.
One way to estimate the ROI of your campaign is to take the revenue that resulted from your ads, subtract your overall costs, and then divide by your overall costs.
ROI = (Revenue – Cost of goods sold) / Cost of goods sold
Incorrect
According to Google, ROI is how much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs.
One way to estimate the ROI of your campaign is to take the revenue that resulted from your ads, subtract your overall costs, and then divide by your overall costs.
ROI = (Revenue – Cost of goods sold) / Cost of goods sold
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Question 9 of 12
9. Question
Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
Correct
Incorrect
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Question 10 of 12
10. Question
In order to set up ecommerce tracking, you need to_________. Select all that apply.
Correct
Incorrect
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Question 11 of 12
11. Question
In order to set up ecommerce tracking, you need to_________. Select all that apply.
Correct
Incorrect
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Question 12 of 12
12. Question
Which of the following questions could you answer with the Ecommerce reports?
Check all that apply.Correct
Incorrect
Google Analytics Certification (IQ) exam
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