Internal links

Anchor text is one of the golden opportunities of internal linking. As an SEO practitioner, you need to have in your plan from the very beginning a way to use keyword-rich anchor text in your internal links. Avoid using text such as “More” or “Click here”.

When creating links on your website that need to link back to your home page, always link to your home page using the full Website URL (or using ./).  Do not link to your home page with a  link to index.html. Link to