General Knowledge

Which are the four main parts of the Google Analytics platform?

The demographics and interest category information in Google Analytics comes from

Which of the following are “hit” types tracked by Google Analytics?

What is the first step of analytics planning?

Digital analytics is

What is the hierarchy of the Google Analytics data model?

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below. “Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.*

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

Which of the following could you use to set targets for your measurement plan? Check all that apply.

During aggregation, Google Analytics:

Which of the following should be the first step you complete during the analytics planning process?

Which of the following would you use to set up a custom alert?

Which of the following are “hit” types tracked by Google Analytics? (select all that apply)

Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.

By default, an Analytics session ends when inactive for:

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

Which of the following would you use to exclude rows with fewer than 10 visits?

Which of the following is a session level interaction?

True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.

A session in Google Analytics consists of:

Which of the following are configurations that permanently modify your data during the processing stage? (select all that apply)

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Once your Google Analytics data has been processed, it can not be changed.

You can adjust sample size in Google Analytics by

During data Processing, Google Analytics: