General Knowledge
General Knowledge
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Question 1 of 28
1. Question
Which are the four main parts of the Google Analytics platform?
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Question 2 of 28
2. Question
The demographics and interest category information in Google Analytics comes from
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Question 3 of 28
3. Question
Which of the following are “hit” types tracked by Google Analytics?
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Question 4 of 28
4. Question
What is the first step of analytics planning?
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Question 5 of 28
5. Question
Digital analytics is
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Question 6 of 28
6. Question
What is the hierarchy of the Google Analytics data model?
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Question 7 of 28
7. Question
Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below. “Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.*
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Question 8 of 28
8. Question
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
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Question 9 of 28
9. Question
When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
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Question 10 of 28
10. Question
The process Google Analytics uses to retrieve data from large, complex data sets faster is called:
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Question 11 of 28
11. Question
Which of the following could you use to set targets for your measurement plan? Check all that apply.
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Question 12 of 28
12. Question
During aggregation, Google Analytics:
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Question 13 of 28
13. Question
Which of the following should be the first step you complete during the analytics planning process?
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Question 14 of 28
14. Question
Which of the following would you use to set up a custom alert?
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Intelligence events allows you to create custom alerts to notify you when certain metrics deviate beyond a configured percentage. Within this report you can access default, automatic alerts and custom alerts that you can configure yourself.
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Intelligence events allows you to create custom alerts to notify you when certain metrics deviate beyond a configured percentage. Within this report you can access default, automatic alerts and custom alerts that you can configure yourself.
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Question 15 of 28
15. Question
Which of the following are “hit” types tracked by Google Analytics? (select all that apply)
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Question 16 of 28
16. Question
Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.
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Question 17 of 28
17. Question
By default, an Analytics session ends when inactive for:
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Question 18 of 28
18. Question
In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?
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Question 19 of 28
19. Question
When Google Analytics processes data, one of the main tasks it completes is organizing hits into:
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Question 20 of 28
20. Question
Which of the following would you use to exclude rows with fewer than 10 visits?
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Question 21 of 28
21. Question
Which of the following is a session level interaction?
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A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions. Learn more about the different request types in Google Analytics.
You can think of a session as the container for the actions a user takes on your site.
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A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions. Learn more about the different request types in Google Analytics.
You can think of a session as the container for the actions a user takes on your site.
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Question 22 of 28
22. Question
True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.
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Question 23 of 28
23. Question
A session in Google Analytics consists of:
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Question 24 of 28
24. Question
Which of the following are configurations that permanently modify your data during the processing stage? (select all that apply)
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Question 25 of 28
25. Question
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
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Question 26 of 28
26. Question
Once your Google Analytics data has been processed, it can not be changed.
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Question 27 of 28
27. Question
You can adjust sample size in Google Analytics by
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According to Google, the number of sessions used to calculate the report is called the “sample size.” You can adjust the sample size using a control in the reporting interface or by specifying the size when you query the API.
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According to Google, the number of sessions used to calculate the report is called the “sample size.” You can adjust the sample size using a control in the reporting interface or by specifying the size when you query the API.
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Question 28 of 28
28. Question
During data Processing, Google Analytics:
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Google Analytics Certification (IQ) exam
- WordPress SEO Optimization Guide (2021)
- YouTube SEO
- Website Redesign
- Learning Resources
- Google Products
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- Double Click for Publishers (DFP)
- Google maps
- Google AdSense
- Google Analytics
- Google Drive
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- Google My Business Optimizations to Rank Higher in Local Search
- Google Webmaster Tools
- Choosing the domain name
- Selecting the page title
- Description meta tag
- Google SERP Snippet Optimization Tool
- Writing Content
- Internal links
- URL Canonicalization: redirect non-www to www urls
- Page Rank
- Find out when your site was last crawled by Google