Campaign Tracking
Campaign Tracking
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Question 1 of 9
1. Question
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.
Correct
According to Google, when adding parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign. The parameters utm_term and utm_content are optional and can be used for tracking additional information.
Incorrect
According to Google, when adding parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign. The parameters utm_term and utm_content are optional and can be used for tracking additional information.
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Question 2 of 9
2. Question
Which of the following is a valid tagged custom campaign? Select all that apply.
Correct
Accordign to Google, the campaign parameters are:
utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
utm_term: Identify paid search keywords. If you’re manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
Incorrect
Accordign to Google, the campaign parameters are:
utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
utm_term: Identify paid search keywords. If you’re manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
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Question 3 of 9
3. Question
Which of the following is not a standard campaign parameter?
Correct
According to Google, there are a total of five parameters you can add to your URLs: utm_source, utm_medium, utm_campaign, utm_term, utm_content.
Incorrect
According to Google, there are a total of five parameters you can add to your URLs: utm_source, utm_medium, utm_campaign, utm_term, utm_content.
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Question 4 of 9
4. Question
What is the purpose of the URL builder?
Correct
Incorrect
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Question 5 of 9
5. Question
Which is the recommended parameter for identifying different versions of an ad?
Correct
According to Google, the parameter utm_content is used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
Incorrect
According to Google, the parameter utm_content is used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
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Question 6 of 9
6. Question
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
Correct
Incorrect
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Question 7 of 9
7. Question
Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply.
Correct
Incorrect
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Question 8 of 9
8. Question
Which campaign tracking variables should you always use when manually tagging a URL?
Correct
According to Google, when adding parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign. The parameters utm_term and utm_content are optional and can be used for tracking additional information.
Incorrect
According to Google, when adding parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign. The parameters utm_term and utm_content are optional and can be used for tracking additional information.
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Question 9 of 9
9. Question
Which of the following should you manually tag with campaign tracking variables? Check all that apply.
Correct
Incorrect
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