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Google Analytics IQ Exam Questions & Answers Practice Test

In this page you can find questions and answers about the Google Analytics IQ Exam. Feel free to practice using our online test as much as you want until you are ready to give the actual exam.

About the test

  • It’s free.
  • All questions are displayed randomly.
  • All answers are displayed randomly.
  • Like the actual test itself, you mark each question one at a time. Once marked, you will be able to see if you have selected the correct option. After the selection, we will show you the correct option and provide a summary explaining why. The question explanations often contain links to official sources so you can do additional reading in that area; this helps you focus your learning to areas of weakness.
  • After you finish each section, you will get the score (in percentage) for this section. Make sure you get a score greater than 80%. If not, repeat the section.

The test sections

The Google Analytics IQ Exam Practice Test is separated in the following sections:

General Knowledge

Analytics Tracking Code

Accounts, Views & Filters


Campaign Tracking

Channels, Sources & Mediums


eCommerce & Conversions

Google AdWords

Customer Journey

Attribution Modelling

Metrics & Dimensions



External Data

Mobile apps