External Data
External Data
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Question 1 of 8
1. Question
Which of the following technologies or features can be used to add data to Google Analytics?
Correct
According to Google, the most common way to get data into Google Analytics is through your tracking code, but you can also add data from other sources. By adding data into Google Analytics, you can give more context to your analysis. There are two ways to add data into your Google Analytics account without using the tracking code: through account linking and through Data Import.
Also, according to Google, the Measurement Protocol lets you send data to Google Analytics from any web-connected device. Recall that the Google Analytics JavaScript and mobile SDKs automatically build hits to send data to Google Analytics. However, when you want to collect data from a different device, you must manually build the data collection hits. The Measurement Protocol defines how to construct the hits and how to send them to Google Analytics.
Incorrect
According to Google, the most common way to get data into Google Analytics is through your tracking code, but you can also add data from other sources. By adding data into Google Analytics, you can give more context to your analysis. There are two ways to add data into your Google Analytics account without using the tracking code: through account linking and through Data Import.
Also, according to Google, the Measurement Protocol lets you send data to Google Analytics from any web-connected device. Recall that the Google Analytics JavaScript and mobile SDKs automatically build hits to send data to Google Analytics. However, when you want to collect data from a different device, you must manually build the data collection hits. The Measurement Protocol defines how to construct the hits and how to send them to Google Analytics.
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Question 2 of 8
2. Question
You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
Correct
According to Google, you can add data to Google Analytics using the Data Import feature. This might include advertising data, customer data, product data, or any other data. Specifically, with Dimension Widening, you can import just about any data into Google Analytics. For example, if you’re a publisher you might want to segment your data based on the author and topic of your online articles. While this data is not normally collected by Google Analytics, you might have it stored in an internal system.
Incorrect
According to Google, you can add data to Google Analytics using the Data Import feature. This might include advertising data, customer data, product data, or any other data. Specifically, with Dimension Widening, you can import just about any data into Google Analytics. For example, if you’re a publisher you might want to segment your data based on the author and topic of your online articles. While this data is not normally collected by Google Analytics, you might have it stored in an internal system.
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Question 3 of 8
3. Question
Which of the following is an example of adding internal context to your data? Choose one.
Correct
Incorrect
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Question 4 of 8
4. Question
The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.
Correct
Also, according to Google, the Measurement Protocol lets you send data to Google Analytics from any web-connected device. Recall that the Google Analytics JavaScript and mobile SDKs automatically build hits to send data to Google Analytics. However, when you want to collect data from a different device, you must manually build the data collection hits. The Measurement Protocol defines how to construct the hits and how to send them to Google Analytics.
Incorrect
Also, according to Google, the Measurement Protocol lets you send data to Google Analytics from any web-connected device. Recall that the Google Analytics JavaScript and mobile SDKs automatically build hits to send data to Google Analytics. However, when you want to collect data from a different device, you must manually build the data collection hits. The Measurement Protocol defines how to construct the hits and how to send them to Google Analytics.
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Question 5 of 8
5. Question
Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.
Correct
According to Google, like the JavaScript and mobile SDKs which include a tracking ID with each hit, you must also add a tracking ID to every hit you send to Google Analytics through the Measurement Protocol. This will ensure that the data appears in your specific Analytics account and property.
Incorrect
According to Google, like the JavaScript and mobile SDKs which include a tracking ID with each hit, you must also add a tracking ID to every hit you send to Google Analytics through the Measurement Protocol. This will ensure that the data appears in your specific Analytics account and property.
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Question 6 of 8
6. Question
How can you add data to Google Analytics from other sources? (select all that apply)
Correct
According to Google, you can link various Google products directly to Google Analytics via your account settings. This includes:
- Google AdWords
- Google AdSense
- Google Webmaster Tools
When you link a product, data from that product flows into your Analytics account. For example, if you link AdWords to Google Analytics, you’ll see your AdWords click, impression and cost data in your Analytics reports.
Also, with Dimension Widening, you can import just about any data into Google Analytics. For example, if you’re a publisher you might want to segment your data based on the author and topic of your online articles. While this data is not normally collected by Google Analytics, you might have it stored in an internal system.
With Dimension Widening, you could import author and topic as new dimensions for your content pages. You could use each article’s page URL as the “key” that links the new data to your existing Google Analytics data. Once added, author and topic would be treated just like any other dimensions in Google Analytics — you could add these dimensions to custom reports, dashboards or segments.
You can add data using Dimension Widening either by uploading a file or by using the Google Analytics APIs. Uploading a file, like a spreadsheet or .CSV, is easy, but it can be time consuming if you need add data often.
Also, you can use the data import that is called Cost Data Import. You use this feature specifically to add data that shows the amount of money you spent on your non-Google advertising. Importing cost data lets Google Analytics calculate the return-on-investment of your non-Google ads. This is helpful when you want to compare the performance of your advertising campaigns.
Incorrect
According to Google, you can link various Google products directly to Google Analytics via your account settings. This includes:
- Google AdWords
- Google AdSense
- Google Webmaster Tools
When you link a product, data from that product flows into your Analytics account. For example, if you link AdWords to Google Analytics, you’ll see your AdWords click, impression and cost data in your Analytics reports.
Also, with Dimension Widening, you can import just about any data into Google Analytics. For example, if you’re a publisher you might want to segment your data based on the author and topic of your online articles. While this data is not normally collected by Google Analytics, you might have it stored in an internal system.
With Dimension Widening, you could import author and topic as new dimensions for your content pages. You could use each article’s page URL as the “key” that links the new data to your existing Google Analytics data. Once added, author and topic would be treated just like any other dimensions in Google Analytics — you could add these dimensions to custom reports, dashboards or segments.
You can add data using Dimension Widening either by uploading a file or by using the Google Analytics APIs. Uploading a file, like a spreadsheet or .CSV, is easy, but it can be time consuming if you need add data often.
Also, you can use the data import that is called Cost Data Import. You use this feature specifically to add data that shows the amount of money you spent on your non-Google advertising. Importing cost data lets Google Analytics calculate the return-on-investment of your non-Google ads. This is helpful when you want to compare the performance of your advertising campaigns.
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Question 7 of 8
7. Question
To add external data to Google Analytics using the Data Import feature, you must have:
Correct
According to Google, to import data into Google Analytics there must a “key” that exists both in the data that Google Analytics collects and in the data you want to import. The key is the common element that connects the two sets of data.
Incorrect
According to Google, to import data into Google Analytics there must a “key” that exists both in the data that Google Analytics collects and in the data you want to import. The key is the common element that connects the two sets of data.
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Question 8 of 8
8. Question
What are the two methods of importing external data into Google Analytics using Dimension Widening? (select all that apply)
Correct
According to Google, you can add data using Dimension Widening either by uploading a file or by using the Google Analytics APIs. Uploading a file, like a spreadsheet or .CSV, is easy, but it can be time consuming if you need add data often. To save time, you can build a program that uses the APIs to automatically send data into Google Analytics on a regular basis.
Incorrect
According to Google, you can add data using Dimension Widening either by uploading a file or by using the Google Analytics APIs. Uploading a file, like a spreadsheet or .CSV, is easy, but it can be time consuming if you need add data often. To save time, you can build a program that uses the APIs to automatically send data into Google Analytics on a regular basis.
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