Channels, Sources & Mediums
Channels, Sources & Mediums
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Question 1 of 7
1. Question
Which of the following are examples of channels? Select all that apply.
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Question 2 of 7
2. Question
Which of the following are examples of Sources?
Correct
According to Google, every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
Incorrect
According to Google, every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
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Question 3 of 7
3. Question
Which of the following are examples of Sources? Select all that apply.
Correct
According to Google, every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
Incorrect
According to Google, every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
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Question 4 of 7
4. Question
Which of the following are examples of Mediums? Select all that apply.
Correct
According to Google, every referral to a website has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
Incorrect
According to Google, every referral to a website has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
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Question 5 of 7
5. Question
Which of the following is not a default Medium in Google Analytics?
Correct
According to Google, every referral to a website has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
Incorrect
According to Google, every referral to a website has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
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Question 6 of 7
6. Question
Which of the following Channels is part of the Default Channel Grouping?
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Question 7 of 7
7. Question
You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
Correct
Incorrect
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