Accounts, Views & Filters

Question 1 of 10

1. Question

True or False: The order in which filters appear in your view settings matters.

True. Filters are executed in the order in which they appear.
False. Filters are not necessarily executed in the order in which they appear.

Question 2 of 10

2. Question

Which of the following are possible uses of filters?

replace complicated page URLs with readable text strings
report on only a subdomain or directory
include only traffic coming from a particular campaign
exclude visits from a particular IP address
all of these are possible uses of filters

Question 3 of 10

3. Question

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

You will need to configure your goals in the unfiltered view
Without one unfiltered view, you will not be able to use a filter for multiple views
An unfiltered view ensures that the original data an always be accessed
There is no reason to maintain an unfiltered view

Question 4 of 10

4. Question

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

One account, one property, no views
One account, two properties
One account, one property, two views
One account, one property, one view, because you can’t use Google Analytics to track the mobile app

Question 5 of 10

5. Question

Which of the following are possible uses of views within a single Google Analytics account?

To look more closely at traffic to a specific part of a site (a page or selection of pages)
To limit a user’s access to a subset of data
To track domains that belong to another account
To look more closely at traffic to a specific subdomain

Question 6 of 10

6. Question

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Create a new view and apply an advanced filter that deletes page data outside the subdirectory
Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
Create a new web property and add the new tracking code to the pages on the subdirectory

Question 7 of 10

7. Question

Using filters, you can _______.

exclude data from a view
change how the data looks in your reports
include data in a view
All of these answers apply

Question 8 of 10

8. Question

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

View → Account → Property
Property → Account → View
Account → View → Property
Account → Property → View

Question 9 of 10

9. Question

Which of the following statements are true?
Check all that apply.

If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.
To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
Once a view is deleted it can be restored using the trash can feature.
When a new view is created, it will show the historical data from the first view you created for the property.

Question 10 of 10

10. Question

Filters can modify the data in your Google Analytics reports by: (select all that apply)

including data
excluding data
exporting data
changing how data looks in reports