Goals
Goals
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Question 1 of 15
1. Question
Which of the following could be measured by defining a goal in Google Analytics?
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Question 2 of 15
2. Question
Which of the following could be measured by defining a goal in Google Analytics? Check all that apply.
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Question 3 of 15
3. Question
When configuring a goal, why is it useful to assign a goal value?
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Question 4 of 15
4. Question
Which of the following questions can be answered using the goal flow report?
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Question 5 of 15
5. Question
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
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According to Google, there is an important difference between Goal conversions and ecommerce transactions. A Goal conversion can only be counted once during a visit, but an ecommerce transaction can be counted multiple times during a visit. Here’s an example. Let’s say that you set one of your Goals to be a PDF download and you define it such that any PDF download is a valid Goal conversion. And let’s also say that the Goal is worth $5. In this case, if a user comes to your site and downloads five PDF files during a single session, you’ll only get one conversion worth $5. However, if you were to track each of these downloads as a $5 ecommerce transaction, you would see five transactions and $25 in ecommerce revenue.
Incorrect
According to Google, there is an important difference between Goal conversions and ecommerce transactions. A Goal conversion can only be counted once during a visit, but an ecommerce transaction can be counted multiple times during a visit. Here’s an example. Let’s say that you set one of your Goals to be a PDF download and you define it such that any PDF download is a valid Goal conversion. And let’s also say that the Goal is worth $5. In this case, if a user comes to your site and downloads five PDF files during a single session, you’ll only get one conversion worth $5. However, if you were to track each of these downloads as a $5 ecommerce transaction, you would see five transactions and $25 in ecommerce revenue.
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Question 6 of 15
6. Question
Setting up goals allows you to see________.
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Question 7 of 15
7. Question
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?
Correct
According to Google, the “begins with” match type, matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude.
If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.
For example, a URL that a particular user went to might be http://www.example.com/checkout.cgi?page=1&id=9982251615. In this case, the id varies for every other user. You could still match this page by using /checkout.cgi?page=1 as the URL and selecting Begins with as your match type.
Incorrect
According to Google, the “begins with” match type, matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude.
If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.
For example, a URL that a particular user went to might be http://www.example.com/checkout.cgi?page=1&id=9982251615. In this case, the id varies for every other user. You could still match this page by using /checkout.cgi?page=1 as the URL and selecting Begins with as your match type.
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Question 8 of 15
8. Question
Create a goal in the “Master Profile” for the website to match the following pages:
http://www.mysite.com/thankyou/shoes
http://www.mysite.com/thankyou/shirt
http://www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?Correct
According to Google, the “begins with” match type, matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude.
If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.
For example, a URL that a particular user went to might be http://www.example.com/checkout.cgi?page=1&id=9982251615. In this case, the id varies for every other user. You could still match this page by using /checkout.cgi?page=1 as the URL and selecting Begins with as your match type.
Incorrect
According to Google, the “begins with” match type, matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude.
If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.
For example, a URL that a particular user went to might be http://www.example.com/checkout.cgi?page=1&id=9982251615. In this case, the id varies for every other user. You could still match this page by using /checkout.cgi?page=1 as the URL and selecting Begins with as your match type.
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Question 9 of 15
9. Question
Specifying a goal value allows Google Analytics to calculate __________.
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Question 10 of 15
10. Question
When configuring a goal, why is it useful to assign a goal value?
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Question 11 of 15
11. Question
Which of the following would prevent URL destination goal conversions from being recorded?
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Question 12 of 15
12. Question
Which of these best defines a Destination goal in Google Analytics?
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Question 13 of 15
13. Question
You define a Destination goal by:
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Question 14 of 15
14. Question
Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report? Check all that apply.
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Question 15 of 15
15. Question
Google Analytics Goals let you specify:
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