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Question 1 of 8
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?Correct
According to Google, the Time Lag report counts the number of days from the first user interaction (e.g., impression, click, direct session) to conversion.Incorrect
According to Google, the Time Lag report counts the number of days from the first user interaction (e.g., impression, click, direct session) to conversion.
Question 2 of 8
Your Multi-Channel Funnel reports have no data. What is the most likely reason?Correct
Question 3 of 8
You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?Correct
Question 4 of 8
What is Bounce Rate?Correct
According to Google, Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).Incorrect
According to Google, Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
Question 5 of 8
Why might a site have a high Bounce Rate? Check all that apply.Correct
According to Google, a high bounce rate can be caused by one or many different factors, including:
Single page site
If you have only one page on your site, Google Analytics doesn’t register multiple pageviews unless users reload that page. As a result, single-page sites tend to have high bounce rates. To find out how people use this type of site, implement other content tracking methods, like Events.
If you’re seeing a high bounce rate from a multiple-page site, check to see that you’ve added the tracking code to all your pages. See Verifying your setup for more information.
If all your pages contain the tracking code but you’re still seeing a high bounce rate, consider:
- Redesigning the entrance (or landing) pages
- Optimizing those pages so they correlate better with the search terms that bring users to your site, with ads you’re running, or with keywords you’ve purchased
- Changing the ads or keywords to better reflect page content
Other factors may be solely attributed to user behavior. For example, if a user bookmarks a page on your site, goes to it, and leaves, then that’s considered a bounce.Incorrect
Question 6 of 8
True or False. In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce.Correct
Question 7 of 8
Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?
Question 8 of 8
Google Analytics can recognize returning usersCorrect