Customer Journey

According to Google, the Time Lag report counts the number of days from the first user interaction (e.g., impression, click, direct session) to conversion.

According to Google, Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

According to Google, a high bounce rate can be caused by one or many different factors, including:

Single page site

If you have only one page on your site, Google Analytics doesn’t register multiple pageviews unless users reload that page. As a result, single-page sites tend to have high bounce rates. To find out how people use this type of site, implement other content tracking methods, like Events.

Incorrect implementation

If you’re seeing a high bounce rate from a multiple-page site, check to see that you’ve added the tracking code to all your pages. See Verifying your setup for more information.

Site design

If all your pages contain the tracking code but you’re still seeing a high bounce rate, consider:

• Redesigning the entrance (or landing) pages
• Optimizing those pages so they correlate better with the search terms that bring users to your site, with ads you’re running, or with keywords you’ve purchased
• Changing the ads or keywords to better reflect page content

User behavior

Other factors may be solely attributed to user behavior. For example, if a user bookmarks a page on your site, goes to it, and leaves, then that’s considered a bounce.

According to Google, the Top Conversion Paths report shows the conversion paths that your customers took on their way to purchase.