Google AdWords

According to Google, if you’re selling a service or product within a particular region or country, it may be advantageous to target your ads to specific hours of the day and/or to specific days of the week.

According to Google, the Assisted/Last Click or Direct Conversions and First/Last Click or Direct Conversions ratios summarize a channel’s overall role. A value close to 0 indicates that a channel completed more sales and conversions than it assisted. A value close to 1 indicates that the channel equally assisted and completed sales and conversions. The more this value exceeds 1, the more the channel assisted sales and conversions.

In this example the value is 0.5. That means for example 5 assists and 10 last click or direct conversions = 5/10 = 0,5. If the value would be about 1, the paid keyword played equally an assisted and completed role. If the value would be greater than 1, the keyword played an assisted role.

According to Google, the Destination URL report lets you see the URLs to which you’ve directed users from your AdWords ads, along with any campaign tagging in those URLs.

This functions as a landing-page report exclusively for AdWords traffic, and given this information, you can see which of those pages is most effective in engaging your users and helping them make the conversions you want.

According to Google, manual tagging can provide data for only the following dimensions: Campaign, Source, Medium, Content, Keyword. When you use auto-tagging, however, you can see data for several additional dimensions, including:

• Query Match Type (How your keyword was actually matched to the search query)
• Ad Group (The ad group associated with the keyword/creative and click)
• Destination URL (AdWords Destination URL)
• Ad Format (text, display, video)
• Ad Distribution Network (Google Search)
• Placement Domain (the domain on the content network where your ads were displayed)
• AdWords Customer ID (the unique three-part number that’s assigned to your AdWords account)