Metrics & Dimensions
Metrics & Dimensions
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Question 1 of 20
1. Question
Which of the following suggests a poorly performing landing page?
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Question 2 of 20
2. Question
Which of the following Behavior metrics shows the number of sessions that included a view of a page?
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Question 3 of 20
3. Question
Which of the following are valid scopes for dimensions?
Correct
According to Google, dimensions describe characteristics of your users, their sessions and actions. Each dimension and metric has a scope: users, sessions, or actions.
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According to Google, dimensions describe characteristics of your users, their sessions and actions. Each dimension and metric has a scope: users, sessions, or actions.
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Question 4 of 20
4. Question
You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?
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Question 5 of 20
5. Question
Which of the following are measures of traffic volume?
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Question 6 of 20
6. Question
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?
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Question 7 of 20
7. Question
Which of the following metrics shows the number of times your ads were displayed?
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Question 8 of 20
8. Question
Which of the following are dimensions?
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Question 9 of 20
9. Question
The following are examples of dimensions: (select all that apply)
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Question 10 of 20
10. Question
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
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Question 11 of 20
11. Question
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
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Question 12 of 20
12. Question
Which of the following reporting tools would you use to show the dimension “city” next to the dimension “source” in a report?
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Question 13 of 20
13. Question
Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
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Question 14 of 20
14. Question
Which of the following are metrics? Select all that apply.
Correct
According to Google, metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Incorrect
According to Google, metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
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Question 15 of 20
15. Question
The following are examples of metrics: (select all that apply)
Correct
According to Google, metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Incorrect
According to Google, metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
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Question 16 of 20
16. Question
Which of the following would be most useful for optimizing landing pages?
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Question 17 of 20
17. Question
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
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Question 18 of 20
18. Question
Every metric may be combined with every dimension in Google Analytics.
Correct
According to Google, not every metric can be combined with every dimension. Each dimension and metric has a scope: users, sessions, or actions. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with an action-level (or, hit-level) dimension like Page.
Incorrect
According to Google, not every metric can be combined with every dimension. Each dimension and metric has a scope: users, sessions, or actions. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with an action-level (or, hit-level) dimension like Page.
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Question 19 of 20
19. Question
You can combine a metric X with a dimension Y in Google Analytics
Correct
According to Google, not every metric can be combined with every dimension. Each dimension and metric has a scope: users, sessions, or actions. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with an action-level (or, hit-level) dimension like Page.
Incorrect
According to Google, not every metric can be combined with every dimension. Each dimension and metric has a scope: users, sessions, or actions. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with an action-level (or, hit-level) dimension like Page.
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Question 20 of 20
20. Question
You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?
Correct
According to Google, not every metric can be combined with every dimension. Each dimension and metric has a scope: users, sessions, or actions. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with an action-level (or, hit-level) dimension like Page.
Incorrect
According to Google, not every metric can be combined with every dimension. Each dimension and metric has a scope: users, sessions, or actions. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with an action-level (or, hit-level) dimension like Page.
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